Getting to Know Allison Moss, Founder of Type:A
Type:A deodorant made its debut in March 2018, bringing innovative tube packaging and a sweat-activated formula to the world of clean deodorant. It created a wave of excitement among clean beauty enthusiasts—us included! We’re thrilled to add type:A to our shelves, and in honor of this new partnership, we asked founder Allison Moss to tell us more about the inspiration for her brand, what sets her products apart, and why Follain and type:A are a perfect match.
What inspired you to create type:A?
Having spent my career in marketing in the beauty industry, I’ve been trained to evaluate products from every angle. I’ve literally tried hundreds—if not thousands—of creams, serums, oils, lipsticks, fragrances, and more.
When I decided to switch to a natural deodorant, I tried dozens of products but every one was a disappointment. When it came to these products, I started to see patterns in the way they were formulated and what might be holding them back in terms of performance. I also felt the user experience could be dramatically improved (texture, packaging, etc).
Knowing what it takes to build a truly exceptional product, both in terms of efficacy and user experience, I had a vision for what could be a game-changing safe, clean deodorant. I took a leap of faith and dedicated myself exclusively to the product concept that has become type:A deodorant. My hope and our company’s mission is to offer a safe deodorant that’s high performing and a joy to use, so more people can make the switch to a clean deodorant and (happily) stick with it!
What makes type:A unique?
Three things set type:A apart from other “natural” deodorants on the market:
- We aim to be all-safe rather than all-natural. By incorporating safe synthetics and natural ingredients, we have created high-performance deodorant that’s easy to wear.
- Our deodorant features our exclusive sweat-activated technology™ for long-lasting odor and wetness protection.
- Our deodorant comes in a tube, but not just any tube. With a unique button applicator, it makes applying type:A deodorant quick and easy. Swipe on a thin layer of cream and you’re good to go.
What three words do you hope people use to describe your brand?
Overachieving, clever, transparent . . . and as a fourth, detail-oriented.
Why are you excited about partnering with Follain?
We very much share and believe in Follain’s mission and core values to offer safe, clean products that people will fall in love with and can feel good about. Tara was really a pioneer in creating a clean beauty retail alternative that also helps educate and inform. Follain is a leader in the clean beauty movement and we’re so proud to partner with you.
What’s your favorite product or brand at Follain, besides type:A, of course?
Josh Rosebrook Nutrient Day Cream SPF 30. It is the only mineral sunscreen for face I’ve found that goes on sheer and lightweight. And it has such skin-nourishing ingredients that it’s a fantastic replenishing moisturizer, too! It leaves my skin dewy, soft and protected. I’m pretty obsessed!
What are you most proud of?
In life, I’m proud of so many things. My loving, supportive, truly equal marriage to an incomparable partner; raising my beautiful children to be strong, smart, kind people; and my recent work over the last six years to help bring cleaner, safer products to consumers in the US. Launching type:A is really the culmination of that professional effort, as it’s the biggest opportunity I’ve had to help people make a positive change in their lives.
With regard to the business, I’m proud of how far we’ve come in a short period of time. Since April, we’ve produced over 30,000 tubes of deodorant (and counting) and sold out twice during that time-frame. We won’t sell out again thanks to better inventory controls, but the demand has been incredible and telling of the need. We’ve raised a seed round of funding, exceeding our goal of $500,000. And we’ve had incredibly positive feedback from consumers, media outlets like goop and Inc, and influencers, who all rave about having finally found the safe deodorant that keeps up with their busy lives.
Finally, what do you like to do for fun?
I spend every waking minute of every day, seven days a week, doing one of three things: working to grow the type:A business, enjoying quality time with my husband and precious littles (4 and 2 years old), or taking a yoga class.
January 7, 2019