Why We’re So Excited About The Follain Skincare Collection
Since the first Follain opened its doors in 2013, our mission has always been the same: to get as many people as possible to experience the power of clean beauty.
Over the years we’ve helped thousands of our customers trade in their conventional beauty products by matching them with the best clean ingredients and products for their unique skin. We’ve always aimed to make it as easy as possible to go clean. After all, Follain was the first dedicated clean beauty store in the country—walk in and trust that every product you find delivers a luxurious experience and real results without compromising on safety. Our five-step approval process truly sets a high bar.
While we’ve always curated a best-of-the-best collection from the world’s top clean beauty makers, product development also runs deep in our roots. Our cult-classic refillable Everything Soap has been around since our inaugural year, and we followed it up with more bath and body products over the years.
But we knew we could do more to make clean skincare accessible and easy-to-use. So, we set out to create a skincare collection that embodies everything Follain stands for: beautiful products with real ingredients that deliver visible results.
A true labor of love, our exclusive collection of 100% non-toxic skincare essentials is built on years of research to learn which clean ingredients work best for different skin types. Most importantly, they make switching to clean easier than ever with formulas that are as effective as they are indulgently luxurious and easy-to-use. Each product in this collection has been inspired by and designed for you—the real women we meet in our stores and online communities everyday.
As our founder Tara Foley says, “Clean beauty is for everyone. My mission is to share it with as many people as possible.”
Follain Skincare: An Easy and Effective Clean Beauty Routine
One of the most common questions our educators get asked is where to start when it comes to building an effective and easy-to-use skincare routine. We’ve always recommended grounding your routine with a cleanser, toner, and moisturizer, and then using select targeted treatments to address more specific skin concerns. So these products are where we started with our skincare collection.
The products in this line are designed to work seamlessly together but can also easily be incorporated into your existing skincare routine. And the indulgent textures, subtle natural scents and smooth application are a treat for the senses, inviting you to carve out a moment of daily self-care.
Step 1: Clean Skin
Our Hydrating Cleanser has a cream-to-lather formula that deeply cleans skin and removes makeup without stripping or drying—a common problem with conventional cleansers. The formula is powered by purifying willow bark extract, green tea, and moringa extract. The willow bark extract also provides gentle exfoliation, while rosehip oil and glycerin replenish and lock in moisture so skin feels subtle and soft after cleansing.
Step 2: Prime and Balance Skin
Did you know that toner is one of the most misunderstood skincare products, but is actually an essential part of a clean beauty routine? Old-school toners can be astringent and harsh, but the new generation of them—especially clean versions—deliver luxurious hydration and act as a booster for the rest of your skincare routine.
Our non-toxic Toning Mist dials up hydration and preps skin so your moisturizers can absorb better and work harder. The ultra-fine mist formula infuses skin with nourishing vitamins, minerals, and protective antioxidants while helping control excess oil. Chamomile and aloe soothe and hydrate, while rosewater balances excess oil—not to mention it offers a moment of aromatherapy with its soft floral scent. We’ve also included CoQ-10 to help protect the skin from environmental stressors and vitamin C to help provide a healthy glow.
Pro tip: A spritz or two of our toner is an easy way to refresh and hydrate skin throughout the day. We like to keep one on our desk as an on-the-go pick-me-up.
Step 3: Moisturize, firm, and smooth skin
Our moisturizer was designed to fight signs of aging and has been clinically proven to improve the look of fine lines and wrinkles, using 100% non-toxic ingredients. How did we do it? We packed our seriously silky, fast-absorbing formula with bakuchiol, a plant-derived alternative to retinol, and a peptide complex that has been shown to visibly reduce the appearance of fine lines and wrinkles. We’ve combined those with a lightweight but deeply hydrating blend of jojoba oil, cocoa butter, and shea butter, so you get lasting hydration without the greasy feel.
For the ultimate clean solution to fine lines and wrinkles, you can pair your moisturizer with our Follain Eye Cream. Like the moisturizer, this cushiony gel formula is powered by bakuchiol and peptide complex. But it goes further to target the special concerns of delicate skin around the eyes. It uses caffeine to de-puff and vitamin C to brighten so skin looks radiant and replenished. We love how it glides on effortlessly and absorbs seamlessly, without feeling heavy, greasy, or cakey.
Follain Masks: An Extra Treat For Your Skin
A non-toxic cleanser, toner, and moisturizer are the foundation of our skincare routine and the perfect three products to get started with or evolve your clean beauty routine. But we must admit, we’re also huge fans of masking and will find just about any excuse to treat our skin with one of our favorite masks. (We’ve been known to host Mask Monday at our stores and masking meetings at the office.) So naturally, when we thought about developing our own product line, masks were a must-have. Just like the rest of our collection, our masks are totally non-toxic, non-GMO, gluten-free, cruelty-free, and dermatologist tested. We think there’s a place for both of these masks in any shelfie, especially if you’re into multi-masking like we are.
Our Dual Detox Mask gives you the power of two facials in one. It uses kaolin and bentonite clays to purify skin by removing blemish-inducing toxins, dead skin cells, and excess oil. At the same time, a triple-power cocktail of hydroxy acids gently exfoliate skin. And you know the dry, chalky texture many clay masks have when they start to dry? Not here. We included a nourishing blend of oils to avoid the chalkiness and keep skin comfortable while you’re masking. In just 20 minutes, your skin will feel smoother and softer with more even tone.
Our Ultra Hydrating Mask is another way to bring the spa home. You can use it for a quick 20-minute masking session, or apply it as a deeply hydrating overnight treatment. This decadent creamy formula uses nourishing butters, moisturizing oils, and powerful humectants to lock in hydration and create a protective barrier that lasts. It uses an omega-rich blend of mango seed butter, rosehip oil, chia seed oil, squalene, and bakuchiol for smooth-looking skin. Plus, we added white peony extract and a floral oil blend for luminous skin. The best part? The gentle but effective formula is safe for sensitive skin.
We’re delighted to be able to package up everything Follain stands for—beautiful, non-toxic ingredients and simple, everyday self-care—in our collection. We’d love to hear what you think (find us @follain) and we can’t wait to show you what’s next!
May 15, 2020