Founder to Founder: Kirsten Kjaer Weis
Founder to Founder is a series in which our founder and CEO Tara Foley sits down with leaders of the clean beauty industry to talk about their brands and how they got to where they are today.
Kirsten Kjaer Weis grew up on a farm in Denmark but has lived in New York City for 20 years. In her career as a makeup artist, she noticed that the conventional brands she used were too harsh, causing models to get rashes and breakouts. She was inspired to create an alternative.
Kirsten launched her eponymous line with three products: cream blush, lip tint, and eyeshadow, all made with natural, nourishing ingredients. She has since built a highly curated collection that “fuses together a minimalist Scandinavian aesthetic with that unapologetic NYC spirit.” Another important feature of her makeup collection is a green approach to packaging, with luxurious, metal grain-textured cases that can be refilled.
When asked by Tara what three words describe her brand, Kirsten replied, “certified organic, high performance, and luxury”—all things that we stand for at Follain.
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November 28, 2018