Meet the Maker: April Gargiulo of Vintner’s Daughter
We spoke to April Gargiulo, the Napa Valley native who left the world of winemaking to create her skincare product, Vintner’s Daughter. Read on to learn about her journey in clean beauty.
What inspired you to create Vintner’s Daughter?
Vintner’s Daughter was created out of a desire to create uncompromising skincare that delivered the highest multi-correctional performance and was made from the finest quality and safest ingredients.
Interestingly, my background is not in the world of beauty, but the world of fine winemaking. My family grows and makes wine in Napa Valley, CA. Each year we commit ourselves to growing and producing one of the finest wines in the world. This takes a dedication to quality that few products can live up to. Quality is the yardstick by which we measure everything at my family’s winery.
It was this unrelenting pursuit that I felt was missing from skincare. I had struggled with acne and discoloration for years and had tried every product under the sun, from expensive cult creams to coconut oil from the health food store. None of these products could give me everything I needed in one bottle and that was how Active Botanical Serum came to be.
How is your serum made? What’s the process like?
I spent years researching and working with the most talented and knowledgeable formulators to create my dream, desert-island product. The result is Active Botanical Serum, a single product that delivers the multi-correctional activity of many, is made from the finest ingredients, and is totally safe. Hard to believe, I know, but our secret lies in our formulation.
Like the world of fine winemaking that I grew up in, we take no shortcuts. Our formulation process begins in fields around the world where we work with the finest producers to gather the most nutrient dense botanicals. We bring these beautiful whole plants into our lab and slowly, methodically, over three weeks extract their full spectrum of activity to preserve the maximum performance levels of each of our 22 ingredients. This also ensures that our formula contains the most optimal ratios of over 60 different skin-beautifying nutrients: minerals, vitamins, antioxidants, phytonutrients, complete omegas, and fatty acids. If this feels extreme, it is, but we know there is no other way to make the very best of something whether that be fine wine or skincare.
Who should use Vintner’s Daughter?
Active Botanical Serum is incredible for all skin types, colors, and ages because, just like our bodies, all skin thrives on the same nutritional profile. To be honest, this was unclear to me when we first launched Active Botanical Serum. I knew it would be incredible for skin like mine (acne-prone, oily, and easily discolored), but as it went into the world and we started to receive testimonials from women of all different skin colors, ages, and issues including rosacea and eczema, I knew I hadn’t only created my dream product, I had created a dream product for so many.
A day doesn’t go by when we don’t receive at least one testimonial from a woman who says using Active Botanical Serum has given her the skin she has always dreamed of in one simple step. “I went outside for the first time in ten years without makeup today. Active Botanical Serum has given me so much confidence.” These are the words we live for and why we re-commit ourselves every day to only making the very finest quality, performance-driven skincare, hopefully in the world.
What else should our readers know about you?
I am so deeply grateful for the passionate and talented women I have had the chance to meet, from fellow founders to business owners (hello, Tara!) to our incredibly knowledgeable customers. This community of like-minded souls is one of the greatest and totally unexpected pleasures in starting Vintner’s Daughter.
We donate 2% of every bottle purchased to charities benefitting women and children. Thank you for allowing us the chance to spread the love even further.
Want to try this cult-favorite serum?
March 21, 2018