We Want to Be Your Clean Beauty Matchmakers—Here’s Why

We Want to Be Your Clean Beauty Matchmakers—Here’s Why


Lately, I’ve been thinking a lot about how so many more brands and retailers are selling clean beauty than ever before. From big-box retailers making shelf space for conscious, clean brands to conventional companies formulating out certain toxic ingredients, there is definitely a shift happening. It’s exciting to see the growing support of products that nourish people and are safer for the planet, too.

But for clean beauty to become the only kind of beauty available, we also need people to find products that truly work for their specific skin needs. And this isn’t always easy because clean beauty is often not a one-to-one swap from the conventional products that we all know. For most people trying clean beauty for the first time, the brands, ingredients, textures, smells, and packaging are new and different. This means the products can require some explanation, both to find the best “matches” for your specific skin type and to know how to get the most out of each product.

At Follain, we’ve been testing clean products for years—ever since we opened our first store in 2013, and personally since I began my clean beauty blog back in 2009. Over the years, we’ve diligently recorded the products and ingredients that have worked best for different skin concerns, with feedback from our team and customers. So, today, having tested thousands of products and developed a line of our own, we’re in a unique position to be able to match women and men to the best clean products for them.

Our mission is to get as many people as possible to fall in love with clean beauty. So we take it personally when a woman tries clean beauty for the first time and has a negative experience; this usually means she’s not going to stick with it and may be hesitant to try other clean products. With this in mind, we take a unique approach at Follain:

  • We curate the best of the best of clean beauty by 70+ brands (check out our very strict approval process). This is why you typically won’t find a brand’s full line at Follain—we want to stock our shelves with hero products that we know you’ll love.
  • We make our own products when we notice something missing in the world of clean beauty.
  • We match you to the best products for you.
  • If you don’t love a product, you can return it hassle-free.

There are many reasons why you might want to try clean beauty for the first time or change more of your products to clean options. Some people make the switch because of pregnancy or fertility, while others go clean because it aligns with their values of health, wellness, and sustainability. And even more people turn to clean beauty because (once they find the best matches), they see that many clean products work more effectively and powerfully than conventional beauty!

I find that the conversations around clean beauty are so different today than when I started Follain. Back in 2013, I was constantly trying to convince women of the importance and power of clean beauty, while today most women are on board and ready to give it a try—they just want help finding the right products for their unique skin. At Follain, this is our passion and we’re here to make it easy.

If you’ve been thinking about switching some of your products to clean or trying to convince your friends and family to do so, I highly encourage you to start by finding your best matches: Book a consultation with one of the store educators at your nearest Follain store, or contact our online customer service team.

And if you have suggestions for how we can do any of this better, please let me know. We’ve grown and evolved so much over the years thanks to our passionate community, and your feedback is always appreciated. You can reach me on social media @tcofoley.

Be well,

Tara Foley |  May 1, 2019

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