Founder to Founder: Rachel Winard of Soapwalla
Founder to Founder is a series in which our founder and CEO Tara Foley sits down with leaders of the clean beauty industry to talk about their brands and how they got to where they are today.
Rachel Winard started making natural products out of necessity after she was diagnosed with Systemic Lupus Erythematosus, a chronic autoimmune condition that almost always affects the skin. Since she couldn’t find products that wouldn’t aggravate her skin, Rachel decided to make her own. She dove in head first and studied everything from chemistry and formulation to herbology and aromatherapy. She also spent four months in India learning from an Ayurvedic doctor.
Rachel took seven years to perfect her line before launching it in December of 2009 under the name Soapwalla. The brand got its name when a friend of Rachel dubbed her the “soapwalla” (walla means “maker” or “master” in Hindi) after her time in India.
When she was starting out, Rachel’s created new products simply out of her own necessity. However, now Rachel hears from clients about what they need and works to formulate products accordingly. When developing a new product, the Soapwalla team asks themselves a few key questions: “Will this make the best product? Does this minimize our environmental footprint? Will this support our local economy? Does this serve a purpose?”
Soapwalla is a brand that chooses quality over quantity, hand-making their products in small batches using sustainable, organically grown ingredients, which is what we stand for here at Follain.
November 14, 2018